Blog
Practical guides on growing a list, nurturing leads and staying deliverable, written by the people who build the platform.
Lead generation
A practical guide to email lead generation: lead magnets, form placement, popups vs slide-ins, double opt-in and consent that builds a list worth mailing.
· 8 min read
Automation
Build a lead nurturing email sequence step by step: triggers, timing, branching on clicks, segments for hot leads, and when to sunset contacts who never engage.
· 7 min read
Trends
Where email marketing is heading in 2027: AI agents, inbox summaries, stricter sender rules, privacy-proof metrics, first-party data, and what to do about each.
· 7 min read
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